Manisha Singal

The Office of the Vice President for Research recognizes Manisha Singal, an assistant professor in the Pamplin College of Business, for her focus on the value of social responsibility within corporations.

A faculty member in the Department of Hospitality and Tourism Management, Singal conducts research that focuses on the relationship between corporate social responsibility programs and financial performance in the hospitality and tourism industry.

Singal’s research demonstrates that the net impact of these practices is positive not only for society, but also for the shareholders of these companies, confirming the “doing well by doing good” philosophy. 

Her related research on corporate governance examines the role of family control in large U.S. corporations, and within the hospitality industry.

Her work focuses on the hospitality and tourism industries where employees and customers are diverse and the scope for impact of sustainable and environmentally friendly practices is large. The studies provide a lens to view the organizational dynamics of firms that lead to strategic behavior that can affect a firm's financial and social performance.

She has studied the financial impacts of consumer sentiment, discretionary income, and corporate sustainability initiatives.

Singal serves as an editorial board member of several journals and has published several articles in top-tier journals, including many sole-author publications.

A paper she co-authored — “Family Firms and Corporate Social Responsibility: Does Firm's Financial Condition Matter” — received the best paper award at a Family Enterprise Research Conference in May.

Meanwhile, an additional research study, “The Business Case for Diversity in Hospitality and Tourism Industries,” is forthcoming in the International Journal of Hospitality Management.

Singal received her doctoral degree in strategic management from Virginia Tech, an M.A. in economics from Eastern Michigan University, an M.B.A. from the B.K. School of Business Management, India, and a bachelor’s degree from St. Xavier’s College, India.


Manisha Singal's profile


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