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Research Development Series: Elevating Research Through Media Relations

Unlocking the potential of research and maximizing its impact on a broader audience requires effective communication planning and training. In this Research Development series seminar, learn how you can partner with the Virginia Tech Media Relations Team to elevate your research and your expertise. This session teaches how to amplify research discoveries, develop interview skills, and showcase your work to a wider (non-scientific) audience. Discuss best practices for interview preparation and creating talking points that will help you develop a clear, substantive, conversational, and media-friendly message. 

 Elevate your research success, from discovery to published peer-reviewed papers, by taking advantage of the power of the media relations team. 

This seminar is offered both in-person and virtually.

Research Development Series: Elevating Research through Media Relations

Nov. 14 | 1:30 - 3 p.m.

North End Center, Room 2420

If you are an individual with a disability and desire an accommodation, please contact Robyn Smyth at 540-231-1602 or during regular business hours at least 10 business days prior to the event.


Dan Sui portrait.

Randy Heflin

Senior Associate Vice President for Research and Innovation  


Michael Stowe

Senior  Director and Executive Editor of Communications and Marketing

Shannon Andrea

Director of Media Relations and D.C. area communications

Margaret Ashburn

Assistant Director of Media Relations

About this series 

In January 2021, the Office of Research and Innovation launched its Research Development Series to help faculty in their journey to increase the scope and impact of their research, creativity, and innovation portfolio. With events focused on different facets of sponsored research, from sponsor-specific perspectives to how to work with partners, this series is intended to answer researchers' biggest questions and enlighten scholars at every step in their career.

For more information please contact